As owner of Joseph’s Salon & Spa, Kelli Flint Campbell knows how to help others feel beautiful. During the day, she focuses on offering health and wellness services to the local community and has been doing so for more than 25 years. Kelli is also a busy mom of two who loves to cook and is currently renovating her home kitchen. One might think it would be hard for Kelli to choose one item that she feels most passionate about, but she answers the question right away: “I love fresh flowers.”
There were always pretty things around the salon to catch one’s attention, but the focus on fresh flowers became essential in the days just after the salon reopened post-COVID. Looking around, Kelli was disheartened by the plexiglass, the social distancing, and the masks. Guests and staff seemed to keep their eyes down and basically avoided any unnecessary interaction. Of course, the preventative measures were essential, but they impacted the atmosphere in ways that took a toll on Kelli, her staff, and the salon’s guests. “Joseph’s is a touch-centered environment. It’s up close and personal, and that’s an important part of why people come through our doors,” Kelli says. “A critical part of our aesthetic was missing.”
“I thought about giving fresh flowers a try,” Kelli says. “We strive to stimulate the senses; I thought that flowers would appeal to our eyes and bring a fresh, outdoorsy scent.” Kelli noticed a change almost right away. Everyone who entered the salon commented on the lovely arrangements. “We could all look around and see color and beauty. Guests said it was something they looked forward to,” Kelli says. A visit among the flowers at Joseph’s was a respite from all that was going on outside their doors.
Kelli quickly realized that this idea, once thought temporary, would become a regular part of life at the salon. Every week, unique arrangements are displayed throughout the building, and each has at least a few flowers that have been retrieved organically. “Once there were flowers from a vine growing on the side of a warehouse in Paristown. Another time, we had some that were blossoming along the interstate,” Kelli says. “I look forward to coming in to work each day, and I hope everyone who enters our doors feels the same way. It’s a beautiful surprise every week.”
By Megan S. Willman | Photos by Melissa Donald